TobeUs initiated a project that started off as friends and expanded to
100 Masters of Italian design, all taking the basic components of a TobeUs car to create their own design.
100% TobeUs is being exhibited at the
Toronto Design Festival this January.
"100% TobeUs, an exhibition about the value of the mindful use of objects and the diea the toys are important, so important that is better when they contain ideals and hopes for a better future, in which consumption will become thought and choice. One hundred international designers, between the most important in the world, accepted to play with TobeUs, creating a unique collection of one hundred wooden cars, designed with fantasy, simpleness and the wish to give a message of sustainability and joyfulness to adults and children." Matteo Ragni
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