TobeUs is the design venture of Matteo Ragni a father who grew tired of seeing his children abandon or break new toys within a few hours of having them. His vision became clear a vision of "toy cars made of wood; strong and sweet-scented, beautiful and clever because they are planned by skillful and passionate designers."
To be able to give a toy to a child that will age well, and last for years.
To put something in a child’s hands that is made completely from scented wood.
To give adults and children time to use an object, to mark it, become fond of it, repair it, lose it and find it again.
To speak to children about conscious consumerism: “Look, this will age. You can throw it away without worrying about pollution, it can be reused. It is made in Italy by adults who are paid a fair wage. If you are cold, you can burn it.